Privacy policy
This Privacy Policy describes how Vantom Automotive ("Vantom", "we", "us" or "our") collects, uses and discloses your personal information when you visit, use our services or make a purchase from www.vantomautomotive.com (the "Site"), or otherwise communicate with us (together, the "Services"). In this Privacy Policy, "you" and "your" means you as a user of the Services, whether you are a customer, website visitor or another individual whose information we have collected under this Privacy Policy.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any other steps required by applicable law.
How we collect and use your personal information
To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.
In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and protect or defend the Services, our rights and the rights of our users or others.
What personal information we collect
The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we use the term "personal information", we mean information that identifies, relates to, describes or can be associated with you. The following sections describe the categories and specific types of personal information we collect.
Information we collect directly from you
Information that you directly submit to us through our Services may include:
- Basic contact details, including your name, address, phone number and email.
- Vehicle and job details, including your vehicle registration, wheel details and photos you send us for a quote.
- Order information, including your name, billing address, shipping address, payment confirmation, email address and phone number.
- Account information, including your username, password and security questions.
- Shopping information, including the items you view, put in your cart or add to your wishlist.
- Customer support information, including the information you choose to include in communications with us, for example when sending a message by WhatsApp, email or through the Services.
Some features of the Services may require you to provide us with certain information about yourself. You may choose not to provide this information, but doing so may prevent you from using or accessing these features.
Information we collect through cookies
We also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address and other information about your interaction with the Services.
Information we obtain from third parties
We may obtain information about you from third parties, including vendors and service providers who may collect information on our behalf, such as:
- Companies who support our Site and Services, such as Shopify.
- Our payment processors, who collect payment information (for example bank account, credit or debit card information and billing address) to process your payment, fulfil your orders and provide the products or services you have requested, in order to perform our contract with you.
- When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we or third parties we work with may automatically collect certain information using online tracking technologies such as pixels, web beacons, software development kits, third-party libraries and cookies.
Any information we obtain from third parties will be treated in accordance with this Privacy Policy. We are not responsible or liable for the accuracy of the information provided to us by third parties and are not responsible for any third party's policies or practices. For more information, see the section below, Third-party websites and links.
How we use your personal information
- Providing products and services. We use your personal information to provide you with the Services in order to perform our contract with you, including to give you quotes, book and carry out work, process your payments, fulfil your orders, send you notifications about your account, bookings, purchases, returns, exchanges or other transactions, create, maintain and manage your account, arrange shipping, handle returns and exchanges, and enable you to post reviews.
- Marketing and advertising. We use your personal information for marketing and promotional purposes, such as sending marketing, advertising and promotional communications by email, text message or post, and showing you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Site and other websites, including on Facebook, Instagram and Google, as described in Advertising using your contact details below.
- Security and fraud prevention. We use your personal information to detect, investigate or take action regarding possible fraudulent, illegal or malicious activity. If you register an account, you are responsible for keeping your account credentials safe. We strongly recommend that you do not share your username, password or other access details with anyone else. If you believe your account has been compromised, please contact us immediately.
- Communicating with you. We use your personal information to provide you with customer support and improve our Services. This is in our legitimate interests in order to be responsive to you, provide effective services to you and maintain our business relationship with you.
Advertising using your contact details
If you have booked with us or contacted us for a quote, we may share your name, email address, phone number and the value of your booking with Meta (Facebook and Instagram) and Google. We do this so that we can show you relevant adverts, avoid showing you offers that are not relevant to you (for example an offer for new customers once you have already booked), and find new customers with similar interests. This is sometimes called "customer list" or "Customer Match" advertising.
Your details are encrypted (hashed) before they are shared and are used by Meta and Google only to match them to existing accounts on their platforms. Meta and Google act as our service providers for this purpose and do not use your details to build their own profiles of you. We do this in our legitimate interests to promote our services and, where the law requires it, with your consent.
You can ask us to stop using your details in this way at any time by emailing info@vantomautomotive.com or calling 0330 133 8719, and we will remove you from our customer lists and future uploads. You can also control the adverts you see in your Facebook, Instagram and Google ad settings.
Cookies
Like many websites, we use Cookies on our Site. For specific information about the Cookies that we use in connection with powering our store with Shopify, see https://www.shopify.com/legal/cookies. We use Cookies to power and improve our Site and our Services (including to remember your actions and preferences) and to run analytics and better understand how people use the Services (in our legitimate interests to administer, improve and optimise the Services). We may also permit third parties and service providers to use Cookies on our Site to better tailor the services, products and advertising on our Site and other websites.
Most browsers automatically accept Cookies by default, but you can set your browser to remove or reject Cookies through your browser controls. Removing or blocking Cookies can negatively affect your experience and may cause some of the Services, including certain features and general functionality, to work incorrectly or no longer be available. Blocking Cookies may also not completely prevent how we share information with third parties such as our advertising partners.
How we disclose personal information
In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. These circumstances may include:
- With vendors or other third parties who perform services on our behalf (for example IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping).
- With business and marketing partners, including Shopify, Google and Meta (Facebook and Instagram), to provide services and advertise to you. Our business and marketing partners will use your information in accordance with their own privacy notices.
- When you direct, request or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
- With our affiliates or otherwise within our corporate group, in our legitimate interests to run a successful business.
- In connection with a business transaction such as a merger or insolvency, to comply with any applicable legal obligations (including responding to court orders, warrants and similar requests), to enforce any applicable terms of service, and to protect or defend the Services, our rights and the rights of our users or others.
In the past 12 months we have disclosed the following categories of personal information about users for the purposes set out above in "How we collect and use your personal information" and "How we disclose personal information":
| Category | Categories of recipients |
|---|---|
|
|
We do not use or disclose sensitive personal information for the purpose of inferring characteristics about you.
We have "sold" and "shared" (as those terms are defined in applicable law) personal information over the preceding 12 months for the purpose of advertising and marketing, as follows:
| Category of personal information | Categories of recipients |
|---|---|
| Identifiers such as basic contact details and certain order and account information | Business and marketing partners |
| Commercial information such as records of products or services purchased and shopping information | Business and marketing partners |
| Internet or other similar network activity, such as Usage Data | Business and marketing partners |
User-generated content
The Services may enable you to post reviews and other user-generated content. If you choose to submit user-generated content to any public area of the Services, this content will be public and accessible by anyone.
We do not control who will have access to the information that you choose to make available to others, and cannot ensure that parties who have access to that information will respect your privacy or keep it secure. We are not responsible for the privacy or security of any information that you make publicly available, or for the accuracy, use or misuse of any information that you disclose or receive from third parties.
Third-party websites and links
Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness or reliability of information found on them. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms, may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Including such links does not, by itself, imply any endorsement of the content on those platforms or of their owners or operators, except as disclosed on the Services.
Security and retention of your information
Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security". In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to send sensitive or confidential information to us.
How long we keep your personal information depends on different factors, such as whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.
Your rights and choices
Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. These rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.
- Right to access / know. You may have a right to request access to personal information that we hold about you, including details of the ways in which we use and share your information.
- Right to delete. You may have a right to request that we delete personal information we hold about you.
- Right to correct. You may have a right to request that we correct inaccurate personal information we hold about you.
- Right of portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
- Right to opt out of sale or sharing or targeted advertising. You may have a right to direct us not to "sell" or "share" your personal information, or to opt out of the processing of your personal information for purposes considered to be "targeted advertising", as defined in applicable privacy laws. If you visit our Site with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will automatically treat this as a request to opt out of the "sale" or "sharing" of information for the device and browser that you use to visit the Site.
- Right to limit and/or opt out of use and disclosure of sensitive personal information. You may have a right to direct us to limit our use and/or disclosure of sensitive personal information to only what is necessary to perform the Services or provide the goods reasonably expected by an average individual.
- Restriction of processing. You may have the right to ask us to stop or restrict our processing of personal information.
- Withdrawal of consent. Where we rely on consent to process your personal information, you may have the right to withdraw this consent.
- Appeal. You may have a right to appeal our decision if we decline to process your request. You can do so by replying directly to our response.
- Managing communication preferences. We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option in our emails. If you opt out, we may still send you non-promotional emails, such as those about your account, bookings or orders.
You may exercise any of these rights where indicated on our Site or by contacting us using the details below.
We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before responding to your request. In accordance with applicable laws, you may designate an authorised agent to make requests on your behalf. Before accepting such a request from an agent, we will require the agent to provide proof that you have authorised them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.
We use Shopify's ad services, such as Shopify Audiences, to help personalise the advertising you see on third-party websites. To restrict Shopify merchants that use these ad services from using your personal information for such services, visit https://privacy.shopify.com/en.
Complaints
If you have a complaint about how we process your personal information, please contact us using the details below. If you are not satisfied with our response, you have the right to lodge a complaint with the UK Information Commissioner's Office (ico.org.uk) or your local data protection authority.
International users
We may transfer, store and process your personal information outside the country you live in, including the United States. Your personal information is also processed by staff and third-party service providers and partners in these countries.
If we transfer your personal information out of the UK or Europe, we will rely on recognised transfer mechanisms such as the International Data Transfer Agreement or the European Commission's Standard Contractual Clauses, or equivalent contracts issued by the relevant authority, unless the transfer is to a country that has been found to provide an adequate level of protection.
Contact
If you have any questions about our privacy practices or this Privacy Policy, or would like to exercise any of the rights available to you, please call 0330 133 8719, email info@vantomautomotive.com or write to us at Vantom Automotive, Unit 3 Royle Park, Congleton, CW12 1JJ, United Kingdom.
For the purposes of applicable data protection laws, Vantom Automotive is the data controller of your personal information.
Last updated: 17 October 2026